Step 01
Cleanse
Nourishing Shampoo gently cleanses while preparing your hair for the care that follows.
Wash Day, Beautifully Complete
A nourishing shampoo, repairing hydration mask, and sealing conditioner designed to care for every stage of your routine.
Gently CleansesStarts wash day softly
Deeply NourishesHydration-rich care
Helps Reduce FrizzA smoother finish
Seals SoftnessSilky-feeling hair
THE ROUTINE
Three Steps. One Crown.
A complete routine for every stage of wash day, created to help hair feel clean, nourished, smooth, and cared for.
Step 02
Hydrate
Repairing Hydration Mask delivers moisture and nourishment for hair that feels renewed.
Step 03
Seal
Sealing Conditioner helps reduce frizz and finishes the routine with a soft, silky feel.
Our story
Care for the Crown You Carry
Alade Imole was born from a simple, powerful idea: your hair deserves to be cared for as part of who you are. For us, hair care is more than a routine. It is the moment you give time back to yourself, reconnect with your roots, and honor your crown with intention.
Inspired by beauty, femininity, abundance, and connection, Alade turns everyday hair care into a special experience: the box you receive, the detail in the preparation, the aroma, the texture, and the woman in front of the mirror using it.
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Rooted in IdentityHair care that honors who you are.
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Made for IntentionA pause to return to yourself.
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Sensory CareTexture, aroma, detail, and care.
The kit
The Complete Wash Day Kit
Explore the nourishing shampoo, repairing hydration mask, and sealing conditioner designed to work together.
Oshun Ritual Kit
Regular price
$115.00 USD
Regular price
Sale price
$115.00 USD
YOUR ROUTINE STARTS HERE
Turn Wash Day Into Self-Care
Cleanse, hydrate, and seal with a complete routine made to help your hair feel soft, nourished, and beautifully cared for.
Helpful answers
FAQ
Simple guidance for getting the most from each step of the wash day routine.
What comes in the wash day kit?
The routine includes Nourishing Shampoo, Repairing Hydration Mask, and Sealing Conditioner.
What order should I use the products in?
Start with the shampoo, follow with the hydration mask, and finish with the sealing conditioner.
What does the routine help with?
It gently cleanses, delivers hydration and nourishment, helps reduce frizz, and leaves hair with a soft, silky feel.
Is it only for one hair texture?
Alade Imole is created to accompany different hair types with formulas focused on hydration, nourishment, softness, and care.